Instructions to Students 1. Wordcount: at least 3,500 words – references are

Instructions to Students
Wordcount: at least 3,500 words – references are excluded from the wordcount;
Please submit ONLY word documents. PDFs or any kind of photo documents will not 
be marked;
Please do not plagiarise: any similarity index above 20% will be referred to the Ethics 
Essay form/Prose coupled with metrical structure is highly recommended
Your New Business – Business Plan
Like so many others before you, you have decided to set up your own business.
Having investigated various options, you have concluded that your ‘idea’ is viable, it suits 
you and can be developed to be an interesting enterprise with rewarding financial results.
Your project can be assmall or as big as you want to. Similarly, your ‘idea’ does not have to
be ’unique’. In fact you might consider bringing an established service or product to a new
market or develop an existing concept to a new application. It is advisable that you select a 
business that is not totally fictitious or imaginary. The closest you are to reality, the easier it 
will be for you to think your project through properly and present it to others. Ideally, you 
want to present something that you are genuinely considering as an alternative for your 
future. Who knows? Maybe it will happen one day!
To get your new business started, you need to approach financiers / lenders / investors to
help you raise the necessary capital for your purposes. You therefore need to put together 
a business proposal (else known as a Business Plan (BP)) which will include a comprehensive 
description of the new business and any other additional material that will convince your 
audience to back you up. You should be clear in how much funding you need, for how long 
and how you are going to pay back in a way that will be worthwhile for your supporters. The 
structure of a good plan has been discussed in class (Please check Topic 4: Business Plan on 
Moodle). Please take use Topic 4 as template for your report.
It is important that your Business Plan adequately covers what you plan to achieve, in a way 
that it generates interest and confidence in your arguments. It is worth keeping in mind at 
all times the golden rule:
you + idea + (money/credit + facilities/people) = Product/service + 
marketing = Money/credit = Profit

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