Brand AssessmentGuidelines: 1. Up to three people to a group 2. Printed report – 3,200 words minimum.

Brand Assessment

Guidelines:

1. Up to three people to a group

2. Printed report – 3,200 words minimum.

3. In class Presentation – 15-16 minutes.

4. Include pictures, charts, graphs, videos and/or as necessary.

5. The report should be generated from, but not limited to the below outline.

6. The in-class presentation will be graded according to the
“Class Presentation Rubric.”

1. Executive summary

2. The brand:

a. Product

b. Pricing

c. Place

d. Promotion

3. Brand Vision

Does it align with the organization?

4. Brand Values

What does the brand stand for? What are the core values? The brand’s character?

5. Brand Personas

Does the brand use brand personas?

6. Brand positioning

What is the brand’s positioning strategy?

What makes the brand different? What makes it unique? What makes it similar to

others?

7. Brand Name

Does the brand name fit the strategy? Is it a strong brand name?

8. Brand Identity

Is the brand identity on par with—or superior to competitors?

Imagery, colors, etcetera.

9. Website experience

Does the brand’s website properly reflect the brand while encouraging online

interactions with consumers?

10. Brand Story

Does the brand create content to share brand’s story and shape perceptions about it?

11. Brand SWOT

a. Strength

b. Weakness

c. Opportunities

d. Threats

12. Summary and conclusion

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Assessment RecordStudent Name

Assessment Record Student Name Course Course Code Class/Group Unit of Competency /Cluster RTO/SRTO Assessment: (as applicable) Student Results: 1. Satisfactory |_| Not Yet Satisfactory |_| Not Completed |_| 2. Satisfactory |_| Not Yet Satisfactory |_| Not Completed |_| 3. Satisfactory |_| Not Yet Satisfactory |_| Not Completed |_| Overall, the

  topic:   How do intelligence-sharing mechanisms contribute to enhancing homeland security preparedness and response?   Please share with your

  topic:   How do intelligence-sharing mechanisms contribute to enhancing homeland security preparedness and response?   Please share with your classmates the significant findings of your  research. How do your findings contribute to the discipline of homeland  security? Please provide at least three (3) sources that significantly  contributed to your findings. Please include

ChartSPD-485 Literacy Case StudiesKey for PercentilesLow: Student scores lower than

Chart SPD-485 Literacy Case Studies Key for Percentiles Low: Student scores lower than the 21st percentile. Low to Average: Student scores in the 21st-40th percentile. Average: Student scores in the 41st-60th percentile. Average-High: Student scores in the 61st-80th percentile. High: Student scores in the 81st and above percentile. Elementary School