Presentation Guidelines and Rubric Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will

Presentation Guidelines and Rubric

Overview

A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.

Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.

Prompt

Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.

Specifically, you must address the following criteria:

  1. Identify two SMART objectives (Slides 1–2)
    • Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
    • Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
  2. Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
    • What are your reasons for choosing each KPI?
  3. Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
    • Why have you chosen these methods?
    • Describe the feedback loops to be implemented in this case (Slides 7-8).
      • Identify the specific feedback loops you will monitor and how often.
      • How should results be reported to the key stakeholders needing this information?

What to Submit

Submit a narrated PowerPoint presentation with 8-10 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and coordination challenges between employees of the U.S. branch and the Singaporean headquarters of a software solutions provider. You decide to recommend organization-wide changes to resolve the issues related to

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned about issues arising from communication and coordination challenges between employees at the U.S. branch and the Singaporean headquarters. The VP of the U.S. branch tasks you, as an HR consultant, with developing

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The description must include the identification of cultural, linguistics and specialized skills needed for the positions. Culturally, describe differences, such as management styles between the workforce in the

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist adopting new tools. This resistance stems from fear of obsolescence, disrupted routines, and perceived tool complexity. Addressing these anxieties through effective communication and training is crucial for smooth technological transitions. **Complete

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an

MBA 645 Module Two Communication Plan Guidelines and RubricOverview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they