Assume you work in the marketing department for a luggage manufacturer. You have been tasked with identifying cobranding opportunities. Determine
four companies/brands that would work well in being paired with the brand you choose. Describe each of the cobranding opportunities in
detail. Give
specific examples of how you would promote the two brands together and how the cobranding would work. Then, outline three advantages that would result from each cobranding partnership. Now, refer back to your text in Section 9.3 when it discusses co-branding. Explain whether you think the cobranding partnerships or companies are examples of lifestyle branding or ingredient branding. Think outside the box and be creative!
Instructions: Due Wed 05/08At least 3 paragraphs long with 3 peer-reviewed references. Based on additional authoritative sources (including
Instructions: Due Wed 05/08 At least 3 paragraphs long with 3 peer-reviewed references. Based on additional authoritative sources (including peer reviewed articles from the library, Fraud Examiners Manual, etc), review the most recent Occupational Fraud Report to the Nations published by the ACFE and discuss what type of laws (both civil and