COSTCO CASE STUDY PART 2 For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the

COSTCO CASE STUDY PART 2

For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the situational analysis, problem, alternatives, and marketing strategy recommendation. Follow the instructions below as you conduct your analysis. Include content from Part 1 Week 2 as it applies.

Situational Analysis

Conducting a Pest Analysis and SWOT analysis will assist you in identifying internal and external problems and solutions.

  1. Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
  2. Discuss the internal and external environment by compiling a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem 

  1. Apply the results from the PEST and SWOT analysis you completed to identify at least one organizational problem that Costco is currently having or one that you project it will have in the future.
    1. Apply your research and critical thinking.

Alternatives 

  1. Compile three or four potential marketing-related solutions to the problem above.
    1. Remember that these are potential alternatives; you will not select all alternatives to solve the problem.

Recommendation (Marketing Strategy) 

  1. Select one or two of the alternatives above to solve the problem you identified in this case analysis.
  2. Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
  3. References and citations:
    1. Provide at least two quality resources from the Strayer Library and/or outside sources.Note: Wikipedia and Web-based blogs do not qualify as credible resources.
    2. In-text citations are required when paraphrasing or quoting another source.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

DISCUSSION Discuss the ethical considerations involved in Foreign Direct Investment (FDI) in developing countries. How can multinational companies ensure

DISCUSSION Discuss the ethical considerations involved in Foreign Direct Investment (FDI) in developing countries. How can multinational companies ensure their investments are socially responsible? What role do host-country governments play in setting ethical standards for FDI, and how might cultural differences influence ethical expectations? To earn full credit, post an

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and coordination challenges between employees of the U.S. branch and the Singaporean headquarters of a software solutions provider. You decide to recommend organization-wide changes to resolve the issues related to

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned about issues arising from communication and coordination challenges between employees at the U.S. branch and the Singaporean headquarters. The VP of the U.S. branch tasks you, as an HR consultant, with developing

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The description must include the identification of cultural, linguistics and specialized skills needed for the positions. Culturally, describe differences, such as management styles between the workforce in the

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist

Module 4 – CaseManaging ChangeAssignment OverviewChange Management Rapid technology changes in workplaces can cause stress, prompting employees to resist adopting new tools. This resistance stems from fear of obsolescence, disrupted routines, and perceived tool complexity. Addressing these anxieties through effective communication and training is crucial for smooth technological transitions. **Complete