Please see the file attachedOnline Social Media Principles (12/2/09) Online Social Media
Please see the file attached Online Social Media Principles (12/2/09) Online Social Media Principles INTRODUCTION Every day, people discuss, debate and embrace The Coca‐Cola Company and our brands in thousands of online conversations. We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online social media the right way. These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands. The vision of the Company to achieve sustainable growth online and offline is guided by certain shared values that we live by as an organization and as individuals: • LEADERSHIP: The courage to shape a better future; • COLLABORATION: Leveraging our collective genius; • INTEGRITY: Being real; • ACCOUNTABILITY: Recognizing that if it is to be, it’s up to me; • PASSION: Showing commitment in heart and mind; • DIVERSITY: Being as inclusive as our brands; and • QUALITY: Ensuring what we do, we do well. These Online Social Media Principles are intended to outline how these values should be demonstrated in the online social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of the Company. It is critical that we always remember who we are (a marketing company) and what our role is in the social media community (to build our brands). The same rules that apply to our messaging and communications in traditional media still apply in the online social media space; simply because the development and implementation of an online social media program can be fast, easy, and inexpensive doesn’t mean that different rules apply. The Company encourages all of its associates to explore and engage in social media communities at a level at which they feel comfortable. Have fun, but be smart. The best advice is to approach online worlds in the same way we do the physical one – by using sound judgment and common sense, by adhering to the Company’s values, and by following the Code of Business Conduct and all other applicable policies. COMPANY COMMITMENTS The Company adheres strongly to its core values in the online social media community, and we expect the same commitment from all Company representatives – including Company associates, and associates of our agencies, vendors and suppliers. Any deviation from these commitments may be subject to disciplinary review or other appropriate action. The Five Core Values of the Company in the Online Social Media Community 1. Transparency in every social media engagement. The Company does not condone manipulating the social media flow by creating “fake” destinations and posts designed to mislead followers and control a conversation. Every Web site, “fan page”, or other online destination that is ultimately controlled by the Company must make that fact known to users and must be authorized according to applicable internal […]
For assignment details, please read the attachment in it’s entirety
For assignment details, please read the attachment in it’s entirety
Is Dubai safe for solo female travelers? Hello Neighbor
Is Dubai safe for solo female travelers? Hello Neighbor
Reading Response Paper 2Your Reading Response Paper must be at least 5 pages, including a one-page critique.Please note that students are NOT
Reading Response Paper 2 Your Reading Response Paper must be at least 5 pages, including a one-page critique. Please note that students are NOT allowed to use any paraphrasing software or AI (artificial intelligence) software. Submitting work containing any content generated by these types of software will be treated as plagiarism. Specifically, students will receive […]
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In this project, you will demonstrate your mastery of the following competencies: Prepare and present internal and external reports. Monitor and evaluate performance. Recommend opportunities for performance improvements. Scenario You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines, a large organization that operates […]
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Course Project – Reference Page Top of Form Bottom of Form Module 04 Content 1. Top of Form Turn in a reference page in APA format. You must use three (3) or more relevant sources; to ensure the readings are relevant and current, the selected peer reviewed article must have been written within the past three […]
1Week 4 Term Paper OutlineYour Name HereSchoolCourse nameYour Instructor’s Name HereThe Date Here2Week 2 Term Paper: OutlineI.
1 Week 4 Term Paper Outline Your Name Here School Course name Your Instructor’s Name Here The Date Here 2 Week 2 Term Paper: Outline I. Introduction a. Introduce the topic with background information and define terminology II. Body Paragraph 1 – Technical aspects of your topic a. Topic Sentence: Provides necessary medical and scientific […]
your analysis and recommendations for the leadership of Nimble Storage regarding how the company can adopt a more geocentric focus with its business
your analysis and recommendations for the leadership of Nimble Storage regarding how the company can adopt a more geocentric focus with its business practices.