Homework
Assignment #2 Part A assignment slides focused on expanding Microsoft’s presence in Chile’s marketing campaign proposal. Yours was an outstanding demonstration of how well you have integrated and applied the weekly core marketing concepts into your DQs and assignments. Including the grading rubric I was specifically looking at 5 specific areas: 1. Marketing Goals written in the required SMART format: based on my review the marketing goals correctly followed the SMART format. Excellent effort. Without marketing goals in the SMART format, no executive or leadership team will likely approve the proposal much less fund it without a measurement tool and the SMART format is it. 2. Target Audience-Competition: good thorough writing about your target audience. The section on competitors was good which gives your proposal a good view of the competitive landscape. You correctly included your points of differences on this slide as a way to make sure you include them in your marketing messaging. 3. The Customer Needs-Wants and Values-Beliefs slides were correctly and comprehensively completed. Nice effort here in aligning values and beliefs to needs and wants. Don’t forget that when we discuss the concept of value, I always recommend Bain & Company’s Elements of Value pyramid. 4. Formatting in terms of deleting the instructions: you deleted the student instructions which would have given your slides a very professional and clean appeal. 5. References which supported your work: By including a slides’ worth of references we give the proposal credibility with the leadership team demonstrating to them that your proposal was researched and vetted and not based on opinions.
