Week 7 – Assignment: Design the Marketing Plan You have completed your analysis of the internal and external environment for

Week 7 – Assignment: Design the Marketing Plan

You have completed your analysis of the internal and external environment for the marketing plan to regain market share and improve communication and clinical quality for patients with congestive heart failure and heart attack. Given your relationship with the community health department, the chief executive officer is fully onboard to address the issues as a partner in your marketing efforts.

It is now time to design the marketing campaign.

Assignment Instructions:

Using your community analysis from Week 6, create an outline for your marketing plan. Marketing communication includes channels, reach, specificity, and impact. Channels are how the message will be communicated (e.g., direct mail, phone calls, social media, television ads, etc.). The reach is the number of people who will be exposed to a channel. The specificity is how accurately the message can be targeted to specific groups, and the impact is how influential a message will be to arouse interest and evoke participation in the project.

You can provide this information in a table format using this example:

Table 8. Marketing Communication

Channel

Reach

Specificity

Impact

Newspapers

 

 

 

Television

 

 

 

Posters

 

 

 

Social media

 

 

 

Email blast

 

 

 

In your marketing plan’s outline and summary, identify the targeted audience and justify your selection of this market segment. Be sure to consult the issues/strategies table from Week 5 and your analysis of the community profile from Week 6 to identify the market segment at risk.

As you design your marketing and communication plan, keep in mind the following examples. Remember, your community demographics will guide your identification of the market segment.

Examples of your target audience include:

· Residents over 65 years of age who have a diagnosis of congestive heart failure, coronary artery disease, or previous cardiac arrest.

· Residents who may not have English as their primary language or lack language fluency and comprehension to understand discharge instructions for post-hospital self-care and compliance.

Remember, you are using innovative thinking to create a strategy addressing issues in communication and clinical quality. Your marketing plan should reflect creative processes to attract the attention of your target audience and the community at large.

Length: minimum of 3 pages, not including the title page and reference page—include your completed marketing communication chart in your report

References: minimum of 5 scholarly references

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

please rewrite report take the lines out and check for plagerism Progress Report: Effectively Managing Behavioral/Mental Health

please rewrite report take the lines out and check for plagerism  Progress Report: Effectively Managing Behavioral/Mental Health Illness on a Medical-Surgical Unit Project Initiation The project, “Effectively Managing Behavioral/Mental Health Illness on a Medical-Surgical Unit,” aims to integrate mental health care practices into the medical-surgical unit to improve patient outcomes

  Describing, Diagnosing, & Treatment of Skin, Eye, & Ear Disorders1. Describe

  Describing, Diagnosing, & Treatment of Skin, Eye, & Ear Disorders 1. Describe dermatitis, diagnostic criteria, and treatment modalities 2. Describe the drug therapy for Conjunctivitis and Otitis Media  3. Discuss Herpes Virus infections, patient presentation, and treatment 4. Describe the most common primary bacterial skin infections and the treatment

Week 8 – Signature Assignment: Summarize Healthcare Strategic Management of Marketing InitiativesFor this assignment, as the

Week 8 – Signature Assignment: Summarize Healthcare Strategic Management of Marketing Initiatives For this assignment, as the CEO of Hospital G, you will create a voice-over PowerPoint presentation for a future board meeting to summarize the actions taken to regain market share, improve patient communication and satisfaction, and to improve clinical quality services

Assessment 01 Collaboration and Leadership Reflection VideoFor this assessment you will use Kaltura to create a 5–10 minute video reflection that a

Assessment 01 Collaboration and Leadership Reflection Video For this assessment you will use Kaltura to create a 5–10 minute video reflection that addresses either an interprofessional collaboration you experienced or the case study on interprofessional collaboration presented below. If you choose to reflect on the interprofessional case study presented below,

Patient Education: OTC Medications: Purpose The purpose of this assignment is to explore over-the-counter (OTC) medications for HEENT symptom

Patient Education: OTC Medications: Purpose The purpose of this assignment is to explore over-the-counter (OTC) medications for HEENT symptom management. This assignment will allow for discovery into commonly used OTC agents and associated patient education points required for the safe, effective use of these agents. Formulation of a patient-education infographic

WEEK 4 Select the state where you plan to practice as a nurse practitioner and/or nurse leader and investigate the state’s policies on access to

WEEK 4 Select the state where you plan to practice as a nurse practitioner and/or nurse leader and investigate the state’s policies on access to maternal health resources such as contraceptive care including abortion for women with and without health insurance coverage. Identify what are the state’s infant and maternal mortality rates and discuss the