Students will conduct a thorough analysis of a company of their choice and provide a Marketing Brand Proposal and Recommendations for the organization using the template below.
The Brand Equity Calculation will be for Delta Airlines! Please watch the recording in which the Application Assignment 2 is explained. The Slides for
The Brand Equity Calculation will be for Delta Airlines! Please watch the recording in which the Application Assignment 2 is explained. The Slides for the Assignment have been attached. Please submit the Brand Equity Calculation. I’ll also be adding the CLV Calculation for Delta to work off of.