INSTRUCTIONS ATTACHEDBA 3450 MOD 2 ASSNInstructions In Module 2, we learned about the fundamental

INSTRUCTIONS ATTACHED

BA 3450 MOD 2 ASSN

Instructions

In Module 2, we learned about the fundamental concepts as the basis for CRM.

1.

1. Create an infographic or other visual explaining the CRM fundamentals, including the items listed below. 

Did you know?? Communicating information creatively is a very useful skill for today’s business professionals. See 

Handout – ‘How To’ Resources for Creative Deliverables (Canvas).pdf
 to view resources that can assist you in creating some of these types of deliverables.

2. In your infographic or presentation, be sure to include the following:

3. Explain the customer journey.

· Which perspective is the customer journey considering (the customer or the marketer)?

· Be sure to describe the steps of the customer journey

· How is understanding and defining the customer journey helpful to marketers?

4. Explain the customer lifecycle.

· Which perspective is the customer lifecycle considering (the customer or the marketer)?

· Be sure to describe the steps of the customer lifecycle.

5. Describe how CRM can support a long, profitable relationship with customers throughout the customer lifecycle.

6. Think of a product or service that you are familiar with (or, you may use one from your own company).

· Propose one strategy for each stage of the customer lifecycle which would help the company to maintain their relationship with their customers.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

 Explain how the four components of emotional intelligence influence management practices. Describe two methods of leadership self-assessment

  Explain how the four components of emotional intelligence influence management practices. Describe two methods of leadership self-assessment including CliftonStrengths assessment. Describe methods of self-management, including personal time management. Apply leadership theories such as Leadership Assessment, Leadership Philosophies, and SMART goals to develop a personal leadership philosophy.

Using the same company you selected in Week 2, analyze the company’s financial management practices in cash and investment management.Did their

Using the same company you selected in Week 2, analyze the company’s financial management practices in cash and investment management. Did their practices demonstrate a conservative, aggressive, or balanced approach toward liquidity and investment? Explain why you characterized their approach as you did. In your response, consider how emerging technologies,