What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences global marketing.