What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?
Q1. Section 4: The StrategyPDF course book pages 477 – 478The strategy: Why did you choose the strategy you did? Consider including a brief discussion of
Q1. Section 4: The StrategyPDF course book pages 477 – 478 The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded The offering: Provide details on the features and benefits of the offering, as well as price options.