choose one of the eight criteria constituting the UK’s National Benchmark Criteria on Social Marketing (French, Blair-Stevens, 2006) and describe how it has been applied in a social marketing program implemented in Australia or internationally. The goal is to understand the criteria and the theoretical and practical issues associated with its use. should review the academic literature (published books and journal articles) and the “grey” or unpublished literature, such as reports, articles, blogs, videos, and presentations. Some additional learning materials for the benchmark criteria will be available through the LMS, however, you will need to do most of your research.
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