Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course. Select 1 well-known

Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

  • Marketing professional organizations, such as 4 A’s website or American Marketing Association website
  • Get Started with Marketing Research page on the University Library website
  • Business databases on the Week 1 University Library

Consider the following during your business selection process:

  • The business you select will be used throughout the weekly assignments and summative assessments in this course.
  • It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  

  • Mission statement
  • Vision statement
  • Product line description
  • Business information, such as the size of the business
  • Current target markets
  • Current marketing tactics

Cite sources to support your outline.

Format citations and references according to APA guidelines.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Discussion Thread: Strategy Development, Strategy Decisions, and Decision ModelsDeveloping strategy begins with thinking strategically and knowing what

Discussion Thread: Strategy Development, Strategy Decisions, and Decision ModelsDeveloping strategy begins with thinking strategically and knowing what the key decisions are. Thedecision models that you employ will directly impact the quality of the decisions you make sounderstanding them is critical.Minimum of 500 words in the body.Minimum of 2 sources from

REPLIES: INSTRUCTIONSThe student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of theassigned Module: Week. Your replies must

REPLIES: INSTRUCTIONSThe student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of theassigned Module: Week. Your replies must include meaningful and substantive contributions tothe discussion, and ideally provoke and challenge the thinking of your colleagues. Each replymust be 200-300 words.Replies: Specific Reference RequirementsFor Discussion Replies:

Discussion Thread: Introducing HR and Christian Worldview Keller’s big-picture thinking relative to work in God’s world (Chapters 1–4) can be interpreted

Discussion Thread: Introducing HR and Christian Worldview Keller’s big-picture thinking relative to work in God’s world (Chapters 1–4) can be interpreted as follows: Design —God designed humans to work; Dignity —work gives humans dignity; Cultivation —God continues to “create” through the work of humans; Service —humans love God and neighbor

Looking for someone to do my assignment below You will prepare a distribution improvement strategy for the Hunt Company.  Recently, the company began

Looking for someone to do my assignment below You will prepare a distribution improvement strategy for the Hunt Company.  Recently, the company began outsourcing its manufacturing to overseas companies.  Due to this recent change, they have suffered various issues and problems with their distribution processes.   Instructions:  Read the Hunt Company case

Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a

Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a provided scenario or a business of your choice. Collapse AllIntroduction This portfolio work project, a demand management plan, will help you demonstrate competency in forecasting, inventory management, and scheduling. Scenario

Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a

Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a provided scenario or a business of your choice. Collapse AllIntroduction This portfolio work project, a demand management plan, will help you demonstrate competency in forecasting, inventory management, and scheduling. Scenario