- Describe 3 effective considerations for guiding a company to a sound AIS selection. Add titles that represent them to column headers in the AIS Evaluation Table.
- Identify 6 SaaS AIS solutions appropriate for a medium to large-size company. Add them to rows in the table and put an “X” in cells to indicate AIS solution(s) likely to satisfy your identified considerations.
Required Course Textbook(s) · Marketing Research, 9th EditionBy: Burns, Alvin C. / Veeck, Ann F.
Required Course Textbook(s) · Marketing Research, 9th Edition By: Burns, Alvin C. / Veeck, Ann F. ISBN: 978-0-13-582918-9