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I need some help!Read the Case Study: Anti-Smoking Advertising – Can You Be Scared into Quitting? from Chapter 6. After reading the case study,

November 13, 2024

I need some help!

Read the Case Study: Anti-Smoking Advertising – Can You Be Scared into Quitting? from Chapter 6. After reading the case study, answer the following discussion questions:

CS 6.1: What is another health, political, or philanthropic cause that could benefit from an advertising campaign? Create two taglines that could be used: one for people who are prevention-focused and another for those who are promotion-focused.

CS 6.2: Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline in responsiveness due to repeated exposure (see Chapter 4), maybe a factor affecting their effectiveness. In 134 countries, graphic images related to smoking’s effects must also be shown on the packages. Why or why not might this help smokers decide to quit?

CS 6.3: How can a marketer determine what kinds of appeals will be the most persuasive in making the case for a product or cause? Design a simple experiment using the cause you chose for question CS 6.1.

Instructions: Write a 2-3 APA formatted paper submitted as a Word document in GAP. Cite three (3) peer-reviewed articles not including your textbook.

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