Description
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59
Course Name: Entrepreneurship and Small
Business
Course Code: MGT402
Student’s Name:
Semester: First
CRN:
Student’s ID Number:
Academic Year:2024-25-1st
For Instructor’s Use only
Instructor’s Name: Sumayya Almdni
Students’ Grade: X / 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
Answers
1. AnswerOwners, Capital Structure, and Company Profile
GreenNest Arabia is an upcoming start-up company and is located at 123 Green
Lane, Riyadh, KSA. It specializes in the sale of sustainable products in Saudi Arabia. The
company’s e-mail address associated with the business is [email protected].
Selecting the legal formation of a sole trader will allow me, as the owner and manager,
total flexibility to control the business and its activities. The capital structure will include
personal savings of about 200,000 SAR and a small business loan. This funding will
cover start-up necessities that include merchandise, website, advertising, and other initial
costs for the first six months of business.
2. AnswerA. Scope and type of business
GreenNest Arabia will operate the e-commerce category, where it will focus on
the sale of environmentally friendly products such as reusable domestic items, organic
cosmetics, and eco-friendly fashion accessories. Closely related to this idea is the concept
of business that focuses on manufacturing environmentally friendly goods, which are
substitutes for regular products that our customers use, thereby making us stand out from
other businesses in a world that is embracing sustainability (Scarborough & Cornwall,
2015). Therefore, we aim to inspire people to live a greener lifestyle and guide them to
the options that will help them do so at an affordable price. Concerning the concept of
goals and objectives, we aim to prove that GreenNest Arabia has both short and longterm goals.
For the short-term goals, we plan on forging a strong online presence and the
development of brand recognition during the first year of our business. Our long-term
goal is to expand lines for our products, increase cooperation with other firms, and thus
achieve a 30% share of the market of environmentally friendly products within five years.
Our target market is the people in the 18 to 45 years age group who worry about
environmental issues and are settled in the urban area of Saudi Arabia. Mostly, they are
interested in sustainability, health, and wellness and they are more likely to be looking for
products reflecting these values. The general public is becoming more environmentally
conscious with time and thus is willing to purchase products from socially responsible
companies.
B. Business Philosophy
We at GreenNest Arabia are proud of the realization of our company’s business
philosophy, which is to be sustainable, honest, and socially responsible. It goes against
our values to think that businesses should cause harm to society if they cannot make a
profit. Some of such policies are that we work closely with our preferred suppliers who
embrace sustainable practices in their operations. Operating in a growth industry, we
expect increased customer interest in environmentally friendly products. Therefore,
GreenNest Arabia stands to benefit from this emerging trend by providing its target
market with a differentiated portfolio consisting of products that appeal to Arabic
aesthetics. Sustainable practices and knowledge in digital marketing are some of our key
areas of strength.
My experience in environmental science and e-commerce helps to create a
genuine brand based on superior product quality and dedicated customer service, thus
encouraging customer loyalty. SWOT analysis reveals strengths like sustainability and
online marketing but also such weaknesses as lack of branding. There exist both
opportunities and threats in the emerging green products market and stiff competition
from other established e-commerce platforms. To retain customers and stand out from the
competition, GreenNest Arabia will provide carefully chosen products and exceptional
service. The strategy is to rely on the distribution of educational content and partnership
with social media to create a large community around our name. In conclusion, we firmly
believe that we are capable of overcoming these challenges and excelling in this current
environment.
References
Scarborough, N.M. & Cornwall, J. (2015). Entrepreneurship and effective small business
management (11th ed.). Upper Saddle River, NJ: Prentice Hall.
Zulfikar, I. (2023). Building a Strong Brand: Marketing Strategy to Increase Brand
Awareness and Consumer Loyalty. Neo Journal of Economy and Social
Humanities, 1(4), 280–284.
Alyousef, T., Alshihri, F., Abdellatif, M., Alrawaf, T., & Abdellatif, R. (2022). Integrated
Recreation Cities and Sustainable Development in Saudi Arabia: Contributions,
Constraints, and Policies. Sustainability, 14(10), 6182.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402
Student’s Name:
Semester: First
CRN:
Student’s ID Number:
Academic Year:2024-25-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: X / 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
4. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.
5. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources.
The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing
Answers
4. Answer5. Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59
Course Name: Entrepreneurship and Small
Business
Course Code: MGT402
Student’s Name:
Semester: First
CRN:
Student’s ID Number:
Academic Year:2024-25-1st
For Instructor’s Use only
Instructor’s Name: Sumayya Almdni
Students’ Grade: X / 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
Answers
1. AnswerOwners, Capital Structure, and Company Profile
GreenNest Arabia is an upcoming start-up company and is located at 123 Green
Lane, Riyadh, KSA. It specializes in the sale of sustainable products in Saudi Arabia. The
company’s e-mail address associated with the business is [email protected].
Selecting the legal formation of a sole trader will allow me, as the owner and manager,
total flexibility to control the business and its activities. The capital structure will include
personal savings of about 200,000 SAR and a small business loan. This funding will
cover start-up necessities that include merchandise, website, advertising, and other initial
costs for the first six months of business.
2. AnswerA. Scope and type of business
GreenNest Arabia will operate the e-commerce category, where it will focus on
the sale of environmentally friendly products such as reusable domestic items, organic
cosmetics, and eco-friendly fashion accessories. Closely related to this idea is the concept
of business that focuses on manufacturing environmentally friendly goods, which are
substitutes for regular products that our customers use, thereby making us stand out from
other businesses in a world that is embracing sustainability (Scarborough & Cornwall,
2015). Therefore, we aim to inspire people to live a greener lifestyle and guide them to
the options that will help them do so at an affordable price. Concerning the concept of
goals and objectives, we aim to prove that GreenNest Arabia has both short and longterm goals.
For the short-term goals, we plan on forging a strong online presence and the
development of brand recognition during the first year of our business. Our long-term
goal is to expand lines for our products, increase cooperation with other firms, and thus
achieve a 30% share of the market of environmentally friendly products within five years.
Our target market is the people in the 18 to 45 years age group who worry about
environmental issues and are settled in the urban area of Saudi Arabia. Mostly, they are
interested in sustainability, health, and wellness and they are more likely to be looking for
products reflecting these values. The general public is becoming more environmentally
conscious with time and thus is willing to purchase products from socially responsible
companies.
B. Business Philosophy
We at GreenNest Arabia are proud of the realization of our company’s business
philosophy, which is to be sustainable, honest, and socially responsible. It goes against
our values to think that businesses should cause harm to society if they cannot make a
profit. Some of such policies are that we work closely with our preferred suppliers who
embrace sustainable practices in their operations. Operating in a growth industry, we
expect increased customer interest in environmentally friendly products. Therefore,
GreenNest Arabia stands to benefit from this emerging trend by providing its target
market with a differentiated portfolio consisting of products that appeal to Arabic
aesthetics. Sustainable practices and knowledge in digital marketing are some of our key
areas of strength.
My experience in environmental science and e-commerce helps to create a
genuine brand based on superior product quality and dedicated customer service, thus
encouraging customer loyalty. SWOT analysis reveals strengths like sustainability and
online marketing but also such weaknesses as lack of branding. There exist both
opportunities and threats in the emerging green products market and stiff competition
from other established e-commerce platforms. To retain customers and stand out from the
competition, GreenNest Arabia will provide carefully chosen products and exceptional
service. The strategy is to rely on the distribution of educational content and partnership
with social media to create a large community around our name. In conclusion, we firmly
believe that we are capable of overcoming these challenges and excelling in this current
environment.
References
Scarborough, N.M. & Cornwall, J. (2015). Entrepreneurship and effective small business
management (11th ed.). Upper Saddle River, NJ: Prentice Hall.
Zulfikar, I. (2023). Building a Strong Brand: Marketing Strategy to Increase Brand
Awareness and Consumer Loyalty. Neo Journal of Economy and Social
Humanities, 1(4), 280–284.
Alyousef, T., Alshihri, F., Abdellatif, M., Alrawaf, T., & Abdellatif, R. (2022). Integrated
Recreation Cities and Sustainable Development in Saudi Arabia: Contributions,
Constraints, and Policies. Sustainability, 14(10), 6182.
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