Case Assignment
(Signature Assignment: Critical thinking, Reinforced Level)
After reading required materials in Module 4, review the following case (which is the same case read for SLP 4):
Wirtz, J., & Heracleous, L. (2012).
Singapore Airlines: Managing human resources for cost-effective service excellence
. Retrieved from
Please answer the following questions in a well-integrated essay:
1.
Describe what is unique about SIA’s five elements of its successful HR practices.
2.
Evaluate the effectiveness of each element’s contribution toward SIA’s leadership in service excellence and cost effectiveness.
3.
Despite evidence that such practices help service firms achieve higher company performance, many organizations have not managed to execute them as effectively. Why do you think that is the case?
4.
Some of SIA’s HR practices would be illegal in the U.S. Is this fair competition, or are those HR practices encouraging a “race to the bottom” in terms of employee rights?
Bring in
at least 5 library sources to help strengthen your discussion. Reference all material cited.
Your paper should be
at least 4-5 pages (not including cover sheet and reference list). Deal with these issues in an integrated fashion, rather than treating them as a series of individual questions to be answered one by one. Follow APA 6th Edition guidelines.
For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University’s
Student Guide to Writing a High-Quality Academic Paper
.
Upload your paper by the module due date.
Assignment Expectations
Demonstrate critical thinking and analysis of the relevant issues and HRM actions, drawing on your background reading and research.
Information Literacy: Evaluate resources and select only library/Web-based resources that provide reliable, substantiated information.
Give authors credit for their work. Cite sources of borrowed information in the body of your text as footnotes or numbered end notes, or use APA style of referencing.
Prepare a paper that is professionally presented (including a cover page, a list of references, headings/subheadings, and a strong introduction and conclusion). Proofread carefully for grammar, spelling, and word-usage errors.
