Table of Contents   Module 4: Duty Ethics  Discussion: Your Duty: Ethical

Table of Contents
 

Module 4: Duty Ethics
 Discussion: Your Duty: Ethical Leadership

Discussion: Your Duty: Ethical Leadership

 


Your Duty: Ethical Leadership

These are your final discussions. Let’s make the most of them and keep the momentum going on your Trident Education Journey. 

Writing for Publication

Organizations often require managers to write short articles for newsletters or blog publications. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.

Module 4 Discussion Week 1 Resources



What are the best practices for writing email newsletters for different segments?
 (2023)


Top Tips for Writing an Internal Newsletter
 (2023)


How do you write a blog post and newsletter for your clients?
 (2023) 


7 Ways to Improve Your Business Blog
 (2023) 

Scholarly Readings:


Building and evaluating a customer value blog
 (2023)


Feature on Teaching: Bringing an Entrepreneurial Lens to the Business Communication Course
 (2023)

Week 1 Discussion Post

Today’s consumers of media want quick, informative, and exciting information. It can be written in 1st or 3rd person. The focus of your work will be communications ethics (which includes media, advertising, and marketing). Research a controversial scenario/event that happened in the last 2 years and create a 150- to 200-word article that discusses the real-world incident. 

This post should be 2 paragraphs (150-200 words). Since you are engaging in research, be sure to 

cite
 in the body of the post and 

add a reference list in APA format
. NOTE: Failure to use research with 

accompanying in-text citations
 to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. 

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