Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Week 6 Final Paper [WLO: 1] [CLOs: 1, 2, 3, 4, 5] Prior to beginning work on this assignment, read Chapters 11 and 12 of your textbook. You may
Week 6 Final Paper [WLO: 1] [CLOs: 1, 2, 3, 4, 5] Prior to beginning work on this assignment, read Chapters 11 and 12 of your textbook. You may want to review other supporting chapters from previous weeks to complete this paper. Additionally, you may want to refer to the