Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Journal Article Attached BUSI 620Research or Interview Paper Assignment Instructions Choose 1 of the following 2 options for your
Journal Article Attached BUSI 620 Research or Interview Paper Assignment Instructions Choose 1 of the following 2 options for your Research or Interview Paper Assignment. Your paper will be at least 7 and at most 9 double-spaced pages for the main content (not including the cover page and reference page).