TurnitinThis assignment will be submitted to Turnitin.InstructionsSuccessful marketing is a mix of knowing customer needs and how to satisfy those needs.

TurnitinThis assignment will be submitted to Turnitin.InstructionsSuccessful marketing is a mix of knowing customer needs and how to satisfy those needs. Customers are looking for value (the benefits of a product versus its cost) and companies aim to create that value.

Visit the Dell website and answer the following questions:

  • What target market approach does Dell use?
  • Who is Dell’s target market? (Be specific. Give demographic characteristics, lifestyle characteristics, etc.)
  • What segmentation basis does Dell use? (Demographic, psychographic, etc.)
  • What seems to be the overall promotion strategy for Dell? (Be specific and discuss all four aspects of the promotion mix.)

Your paper must be:

  • Two to three pages in length (not including the cover page and reference page).
  • Written in Word using APA format. Refer to the APA & Turabian Requirements module located in your course navigation bar.
  • Use at least two academic sources to support your thoughts, one will be your course textbook. You can find another academic source in the CCU Library.

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