During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of

 During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of “Palessi” – a high end shoe store selling shoes for $200-$650 (shoes from Payless ShoeSource [PSS] shoes that originally sell for $19-$39). Palessi’s grand opening was held in Santa Monica, CA and PSS invited influencers (and paid them a stipend) to attend a grand opening which included a red carpet, champagne toasts, a Palessi Instagram account, a website and more. Review the video and news article.  

  After watching the video and reviewing Palessi news, comment on the following topic: What did you “takeaway” about sales, re-branding and quality perception from the Payless ShoeSource experiment? Meaning what are your thoughts on consumer behavior? Does branding pertain more to how a product is made or the service attached to it or the Sales, Advertising and related marketing campaign efforts? Or does branding have a more well-rounded holistic approach. Comment on your thoughts: Write two paragraphs here in the space provided (you may write more). 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Moral Imagination Most are familiar with Nestlé, one of the world’s largest food producers, whose marketing slogan is: “Good food, Good life.” On its

Moral Imagination Most are familiar with Nestlé, one of the world’s largest food producers, whose marketing slogan is: “Good food, Good life.” On its website, the corporation states that its three main ambitions are helping children live healthier lives, improving livelihoods in communities, and striving for zero environmental impact (Nestlé,