Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
Choose 2 world currencies other than the US Dollar Go to OANDA.COM or any other Currency exchange calculator tool that includes current valuation
Choose 2 world currencies other than the US Dollar Go to OANDA.COM or any other Currency exchange calculator tool that includes current valuation and 90-day historical value. Use the software to obtain currency information and complete an analysis of the two selected currencies. For each currency, answer the following: