Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
The Strength of Weak TiesMark S. GranovetterThe American Journal of Sociology, Vol. 78, No. 6. (May, 1973), pp. 1360-1380.Stable URL:The
The Strength of Weak Ties Mark S. Granovetter The American Journal of Sociology, Vol. 78, No. 6. (May, 1973), pp. 1360-1380. Stable URL: The American Journal of Sociology is currently published by The University of Chicago Press. Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and