Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment 3
Due Date: 26th April 2025 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT 201

Student’s ID Number:

Semester: 2nd

CRN:
Academic Year: 2024-25

For Instructor’s Use only
Instructor’s Name: Dr Ganesh Dash
Students’ Grade: Marks Obtained/Out of 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. CLO-04

Assignment Question(s):

Part-A:

Case Study

(6 Marks)

Read the Chapter Case Study “Understanding Grubhub’s Service Quality” from Chapter No- 13
“Overview of Marketing” Page: – 442 and 443 given in your textbook/E-book – “Marketing” (8th ed.) by
Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. Discuss which service gaps is GrubHub currently addressing?
2. Evaluate how GrubHub meets customer expectations using the five service quality dimensions.
3. Assess how GrubHub is set up to recover from service failures.

Part-B:

Critical thinking

(4 Marks)

1. Imagine you are the product manager for Neutrogena’s sun protection product line and your team
developed a new type of sunscreen. Which kind of B2B pricing tactics would you use to promote
it? Why? Ch-15 (2 Marks)
2. Assume you have been given some money but told that it must be invested in a retailer’s stock. In
which specific type of retailer would you choose to invest? Why? Ch-17 (2 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
2. Support your answers with references.
3. Minimum word limit is 150 words for each Answer.

Restricted – ‫مقيد‬

Answers
Case Study
1. Answer Q12. Answer Q23. Answer Q3-

Critical thinking
4. Answer Q15. Answer Q2-

Restricted – ‫مقيد‬

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Human Resources Management (MGT211)
Due Date: 26/04/2025 @ 23:59
Course Name:HR Management

Student’s Name:

Course Code:MGT211

Student’s ID Number:

Semester: Second

CRN:
Academic Year:2024-25-2nd

For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Learning Outcomes:
After completion of Assignment one students will be able to understand the following
LO5: To have the ability to carry out objective and scientific analysis of employees’
performance management.
LO6: To be able to identify and describe the needs of the parties involved in labor
relations, and how these needs are balanced.

Assignment Question(s):
Part 1- Discussion Questions (4 marks):
1.

“Customer feedback needs to be part of every employee’s evaluation when that

employee has customer contact.” Do you agree or disagree? Explain yourposition.
(minimum words: 200, marks:2)

2. Would you rather work for an organization where everyone knows what others
are earning or an organization where this information is kept secret? Why?
(minimum words: 200, marks:2)

Part 2- Case Study (6 marks)
Read the case given below and answer the questions:
Acme Corp, a multinational technology company, operates in over 30 countries and
employs a diverse workforce of approximately 50,000 employees. As the company grows
globally, it faces challenges related to managing human resources effectively across
different cultural, legal, and economic landscapes.
Key Issues are first,Cultural Diversity, Employees come from various cultural
backgrounds, which can lead to misunderstandings and conflicts.Second, Legal
Compliance: Each country has its own labor laws, which Acme must adhere to while
maintaining a consistent company policy.Third, Talent Acquisition: Attracting and
retaining talent in different regions can be difficult, especially in markets facing skills
shortages.Final, Performance Management: Implementing a global performance
management system that respects local practices while aligning with corporate goals.

Strategies Implemented:
1. Cultural Training Programs: Acme introduced extensive training programs to
educate employees about cultural differences, promoting diversity and inclusion.
2. Localized HR Policies: The HR team created guidelines that allow regional
offices some flexibility in adapting company policies to comply with local laws.
3. Global Talent Mobility: A program was established to facilitate international
assignments, encouraging knowledge sharing and skill development.
4. Unified HR Technology: Acme adopted a global HR information system (HRIS)
that standardizes data while allowing customization for local needs.
Outcomes:
• Improved Employee Satisfaction: Surveys showed a 25% increase in employee
satisfaction scores across regions.
• Reduction in Legal Issues: Incidents of legal noncompliance decreased by 40%
after local policies were implemented.
• Enhanced Team Collaboration: Teams reported improved collaboration and
communication, leading to higher productivity.

Questions
3. What steps can companies take to improve cross-cultural communication in a global
workforce?(2Marks)
4.How does adopting a global HR information system benefit multinationalorganization,
and what challenges might they face during implementation?(2Marks)
5.How can multinational companies ensure compliance with diverse labor laws while
maintaining a coherent corporate culture?(2Marks)

Answers
1. Answer2. Answer3. Answer4. Answer5. Answer-

Purchase answer to see full
attachment