Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫ر‬
‫اإللكتونية‬
‫الجامعة السعودية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Communications Management (MGT 421)
Due Date: 26/4/2025 @ 23:59
Course Name: Communication Management

Student’s Name:

Course Code: MGT421

Student’s ID Number:

Semester: 2nd Semester

CRN: 23552
Academic Year: 2024-25-2nd

For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: /10
Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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●
●
●
●
●
●

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
2.2: Illustrate techniques and skills of correct business research report writing, learn
report writing style using an approved style; and, apply the basics of oral
communication in a presentation of a project, including, proper speech, organization,
use of graphical aids, and effective non-verbal communications.

Assignment-3: Business Proposal
Develop a detailed business proposal aimed at addressing a specific communication issue
or opportunity. This could be related to an organization’s communication strategy,
internal processes, or customer outreach.

Assignment Details:
1. Executive Summary (2.5 Marks)
Objective: Provide a clear and concise summary of the business proposal.
Details: This section should outline the purpose of the proposal, the problem or
opportunity it addresses, and a summary of the proposed solution.
2. Business Idea / Communication Problem (2.5 Marks)
Objective: Identify and explain the communication problem or opportunity you are
addressing.
Details: Describe the issue in detail, such as:
●
●
●
●
●

A communication breakdown within a business.
A proposal to improve public relations or media outreach.
Enhancing internal communications for a company.
Utilizing social media to boost engagement with customers.
The need for a crisis communication plan.

3. Solution and Implementation (2.5 Marks)
Objective: Present a detailed plan for addressing the identified communication problem
or opportunity.
Details:

Restricted – ‫مقيد‬

● Describe the solution you are proposing (e.g., a new communication strategy,
technology implementation, training program).
● Break down the implementation process into clear steps, including timelines and
key milestones.
● Identify resources required, such as personnel, budget, and technology.
● Discuss potential challenges and how to overcome them.
● Provide an overview of how success will be measured (e.g., through surveys,
engagement metrics, feedback from employees/customers).
4. Conclusion (2.5 Marks)
Objective: Summarize the key points of the proposal and reinforce the importance of the
suggested solution.
Details: Reiterate the business problem, proposed solution, and expected outcomes.
Discuss the long-term impact of your proposal on the organization.

Restricted – ‫مقيد‬

‫اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﯿﺔ اﻟﺴﻌﻮدﯾﺔ‬
‫وزارة اﻟﺘﻌﻠﯿﻢ‬
‫اﻟﺠﺎﻣﻌﺔ اﻟﺴﻌﻮدﯾﺔ اﻹﻟﻜﺘﺮوﻧﯿﺔ‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Communications Management (MGT 421)
Due Date: 26/4/2025 @ 23:59
Course Name: Communication Management

Student’s Name: SEU ELITE

Course Code: MGT421

Student’s ID Number:

Semester: 2nd Semester

CRN:
Academic Year: 2024-25-2nd

For Instructor’s Use only
Instructor’s Name: Dr.Seema Qureshi
Students’ Grade: /10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
•

Restricted – ‫ﻣﻘﯾد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
2.2: Illustrate techniques and skills of correct business research report writing, learn
report writing style using an approved style; and, apply the basics of oral
communication in a presentation of a project, including, proper speech, organization,
use of graphical aids, and effective non-verbal communications.

Assignment-3: Business Proposal
Develop a detailed business proposal aimed at addressing a specific communication issue
or opportunity. This could be related to an organization’s communication strategy,
internal processes, or customer outreach.

Assignment Details:
1. Executive Summary (2.5 Marks)
Objective: Provide a clear and concise summary of the business proposal.
Details: This section should outline the purpose of the proposal, the problem or
opportunity it addresses, and a summary of the proposed solution.
2. Business Idea / Communication Problem (2.5 Marks)
Objective: Identify and explain the communication problem or opportunity you are
addressing.
Details: Describe the issue in detail, such as:
•
•
•
•
•

A communication breakdown within a business.
A proposal to improve public relations or media outreach.
Enhancing internal communications for a company.
Utilizing social media to boost engagement with customers.
The need for a crisis communication plan.

3. Solution and Implementation (2.5 Marks)
Objective: Present a detailed plan for addressing the identified communication problem
or opportunity.
Details:

Restricted – ‫ﻣﻘﯾد‬

•
•
•
•
•

Describe the solution you are proposing (e.g., a new communication strategy,
technology implementation, training program).
Break down the implementation process into clear steps, including timelines and
key milestones.
Identify resources required, such as personnel, budget, and technology.
Discuss potential challenges and how to overcome them.
Provide an overview of how success will be measured (e.g., through surveys,
engagement metrics, feedback from employees/customers).

4. Conclusion (2.5 Marks)
Objective: Summarize the key points of the proposal and reinforce the importance of the
suggested solution.
Details: Reiterate the business problem, proposed solution, and expected outcomes.
Discuss the long-term impact of your proposal on the organization.

Restricted – ‫ﻣﻘﯾد‬

Answers

Business Proposal: Enhancing Internal Communication Through a Centralized Digital
Platform

Executive Summary:
Effective internal communication is a cornerstone of operational success in any
organization. This proposal identifies a critical communication issue experienced by
many businesses: fragmented communication across teams due to reliance on outdated
tools and inconsistent practices. To address this, we propose the implementation of a
centralized digital communication platform, designed to streamline internal
communication, increase team collaboration, and enhance organizational efficiency.
The proposed solution involves deploying a modern communication tool, such as
Microsoft Teams or Slack, alongside a structured training program to ensure staff can
leverage the platform effectively. This approach is expected to reduce
miscommunication, foster a collaborative culture, and improve employee satisfaction
while enhancing productivity.

Business Idea/Communication Problem:
Communication Problem
The problem this proposal seeks to address is the inefficiency caused by fragmented
internal communication. Many organizations rely on a mix of tools such as email, text
messages, and informal meetings, leading to delays, missed messages, and general
confusion.

This issue often manifests in several ways:
– Inconsistent Messaging: Different departments using incompatible tools results in
misaligned priorities and unclear directives.
– Information Overload: Employees are inundated with emails and messages across
various platforms, making it difficult to prioritize tasks.
– Lack of Collaboration: Teams working in silos struggle to collaborate effectively, which
impacts project timelines and outcomes.

Restricted – ‫ﻣﻘﯾد‬

– Employee Dissatisfaction: Poor communication contributes to frustration, reduced
morale, and lower productivity among employees.

Opportunity
By addressing these inefficiencies, the organization has an opportunity to improve
internal communication, enhance collaboration, and create a more cohesive work
environment. A centralized communication platform can serve as a single source of truth,
ensuring all employees have access to the same information and tools to perform their
roles effectively.

Solution and Implementation
Proposed Solution
To address the communication challenges, we propose implementing a centralized digital
communication platform, such as Microsoft Teams or Slack. These platforms allow
seamless communication through features like instant messaging, video conferencing, file
sharing, and task management—all integrated into a single interface.
Additionally, the solution includes a structured training program to ensure all employees
understand how to use the platform effectively. Regular workshops and guides will be
provided, enabling staff to adopt the new system quickly and efficiently.

Implementation Process
The implementation process will include the following steps:
1. Needs Assessment and Platform Selection (Month 1):
– Conduct a survey to understand employee communication needs and challenges.
– Evaluate and select the most suitable platform (e.g., Microsoft Teams or Slack).

2. Platform Setup and Customization (Month 2):
– Configure the platform to suit the organization’s structure, with dedicated channels for
different teams and projects.

Restricted – ‫ﻣﻘﯾد‬

– Integrate the platform with existing tools like email, project management software,
and HR systems.

3. Staff Training and Rollout (Month 3):
– Develop and deliver training sessions (virtual and in-person).
– Launch the platform in phases, starting with a pilot group to gather feedback and
make adjustments.

4. Full Deployment and Monitoring (Months 4–6):
– Roll out the platform across the organization.
– Monitor usage and address technical issues promptly.

Resources Required
– Personnel: IT staff for platform setup and support, trainers for employee onboarding.
– Budget: Estimated budget of $20,000 for platform licensing, training materials, and
technical support.
– Technology: Computers, internet connectivity, and the selected communication
platform.

Potential Challenges and Solutions
– Resistance to Change: Some employees may be reluctant to adopt the new system. This
can be mitigated by emphasizing the benefits of the platform and offering hands-on
support during the transition.
– Technical Issues: Initial technical glitches are expected. A dedicated IT team will be
available to resolve issues quickly.

Measuring Success
The success of the initiative will be measured using:
– Employee Surveys: Regular feedback to assess satisfaction and ease of use.

Restricted – ‫ﻣﻘﯾد‬

– Engagement Metrics: Analyzing platform usage data, such as the number of messages
sent and meetings hosted.
– Performance Indicators: Monitoring improvements in project timelines and employee
productivity.

Conclusion
Effective internal communication is critical to the success of any organization. This
proposal addresses the communication challenges caused by fragmented tools and
inconsistent practices by implementing a centralized digital communication platform.
By improving collaboration, streamlining workflows, and fostering a culture of
transparency, this initiative will positively impact employee satisfaction and
organizational efficiency. In the long term, the solution will enable the organization to
adapt to future challenges more effectively, ensuring sustained growth and success.

Restricted – ‫ﻣﻘﯾد‬

References

Deloitte Insights. (2022). The connected workforce: Driving productivity and
engagement through communication tools. Retrieved from
[
Harvard Business Review. (2021). Why digital collaboration tools are key to the future of
work. Retrieved from [
Slack. (2023). The state of teamwork in 2023. Retrieved from
[
Microsoft. (2023). Enhancing workplace communication with Microsoft Teams.
Retrieved from [

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