2Advanced Marketing MKT 5301Unit VI PowerPoint Presentation This marketing plan proposal presentation measures your

2

Advanced Marketing MKT 5301

Unit VI PowerPoint Presentation

This marketing plan proposal presentation measures your mastery of ULOs 2.4, 3.6, 4.2, 4.3, and 7.1.

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company. Using a publicly traded, global company of your choice will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.

In this presentation, you will propose a new marketing plan for an existing product offered by the company. Your presentation will include the following information:

· Company introduction: Introduce the company and product to the audience.

· Competitive Analysis: Inform the audience of your selected company’s competitors, and how each is differentiated. Identify two strengths and two weaknesses of the selected company, compared to a minimum of two of the company’s competitors’ strengths or weaknesses.

· Proposed Marketing Strategies: Describe the product of the company you selected for the marketing plan. Describe the current pricing strategy and describe if you will change the strategy. Describe the current promotional strategy (traditional and digital) and address if you will change the strategy.

· Competitive Advantage: Identify whether the company has a competitive advantage in each of the areas of the four Ps. Remember that the company could have a competitive advantage in one area and not in another. Include supporting rationale.

Your PowerPoint presentation should be at least 8 slides in length, not counting the title and reference slides. For each content slide, be concise; use bullets, graphics, and images to entice engagement from your audience.

For each content slide, you must utilize the slide notes by proving a written explanation of the slide topic(s) in detail. You must use at least one source from the CSU Online Library to support your presentation. Follow APA Style when creating citations and references for this assignment.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Improving Business PerformanceWeek 2 DiscussionColleagues 1 Lyndsay

Improving Business Performance Week 2 Discussion Colleagues 1 Lyndsay Camaroto Hello, The organization I chose is the one I work at as well, Even though for me I have had great experiences as an employee and have really grown in my career. From a Moral standpoint, there are instances where

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key Performance Indicators (KPIs) and Quality Metrics to measure performance. This activity allows you to practice researching and using data to inform quality improvement decisions. For this discussion board: 1. Select one

see attachedMBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRICName:Date Completed:Students will complete the assignment with attention to the

see attached MBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRIC Name: Date Completed: Students will complete the assignment with attention to the criteria below. GRADE: Exceptional Proficient Basic Insufficient /Missing/Late Company Selection Minus 10 points if late Financial Statements Minus 10 points if late Company/Industry Section Horizontal Analysis 3 accounts/line items

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward that align with organizational structure and governance, and reflect ethical