Discussion Thread: Product Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and

Discussion Thread: Product

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then include a fourth Biblical Integration header highlighting three scripture verses that discuss the topic at hand. Make sure to integrate the scripture into the discussion versus just listing three scripture verses. How does your chosen scripture apply to the discussion? The final and fifth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.

Assignment Resources

  • Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing ManagementLinks to an external site.
  • Almquist, E., Senior, J., & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53Links to an external site.
  • Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39Links to an external site.

post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m.(ET) on Thursday of the assigned Module: Week.

THREADSFor each thread, students must support their assertions with at least 2 scholarly authored citationsin current APA format, plus at least one new reference from a Marketing Journal to support thetopic researched. That is a minimum of 3 scholarly sources. Any sources cited must have beenpublished within the last five years, except for the Bible. Students should also integrate aminimum of three scripture verses into the discussion.The exceptions are as follows:• Discussion: Product Thread must cite, in current APA format, at least four articles,including the three articles listed in the prompt and a new Journal article on PRODUCT;• Discussion: Disruptive Marketing Thread must include and cite two of your referencesused for the Disruptive Marketing Plan Project

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

In this milestone, you will select organizations and develop the Introduction section of your final project. Prompt You have selected one nonprofit and

In this milestone, you will select organizations and develop the Introduction section of your final project. Prompt You have selected one nonprofit and one governmental organization. You have also researched their strategic management practices to make recommendations regarding effective strategies and best practices in strategic management. Remember that your white

MBA Concentration: Corporate Innovation Construct a draft applying concepts and leanings from your MBA concentration. You will encompass course concepts,

MBA Concentration: Corporate Innovation Construct a draft applying concepts and leanings from your MBA concentration. You will encompass course concepts, assignments, or textbook material from your concentration.   Instructions: Complete at least a 15-page draft applying concepts and leanings from your MBA concentration plus the previous portions of your paper.

CASE STUDY: WALMART’S FAILURES ASSIGNMENT INSTRUCTIONSOVERVIEWPlease read the Integrative Case 2.0 on pages 633-638 of the Daft text and respond to all

CASE STUDY: WALMART’S FAILURES ASSIGNMENT INSTRUCTIONSOVERVIEWPlease read the Integrative Case 2.0 on pages 633-638 of the Daft text and respond to all fourquestions on page 638.INSTRUCTIONSPlease make sure to address the following:• Identify the key players, factors, and organizational issues through an introduction (this isnot the abstract page).• Evaluate and

Module 3 – CaseUtility Ethics and CSRAssignment OverviewBusiness Sustainability Business sustainability ensures long-term viability, balancing economic

Module 3 – CaseUtility Ethics and CSRAssignment OverviewBusiness Sustainability Business sustainability ensures long-term viability, balancing economic growth, social responsibility, and environmental stewardship. Sustainable practices benefit the environment and society while enhancing competitive advantage and stakeholder trust. The Environmental, Social, and Governance (ESG) model offers a framework for assessing a company’s

Module 3 – CaseUtility Ethics and CSRAssignment OverviewBusiness Sustainability Business sustainability ensures long-term viability, balancing economic

Module 3 – CaseUtility Ethics and CSRAssignment OverviewBusiness Sustainability Business sustainability ensures long-term viability, balancing economic growth, social responsibility, and environmental stewardship. Sustainable practices benefit the environment and society while enhancing competitive advantage and stakeholder trust. The Environmental, Social, and Governance (ESG) model offers a framework for assessing a company’s

LITERATURE REVIEW DETAILED OUTLINE ASSIGNMENT INSTRUCTIONSOVERVIEWThe purpose of this assignment is to aid students in the literature review research

LITERATURE REVIEW DETAILED OUTLINE ASSIGNMENT INSTRUCTIONSOVERVIEWThe purpose of this assignment is to aid students in the literature review research process and inthe organization and writing or the literature review.OUTLINEDevelop a comprehensive detailed outline that logically presents the selected and approved BUSI730 topic. A detailed outline includes a main heading and

MBA 580 Module Five Report Guidelines and RubricOverview As a middle manager, you have already recommended an innovation approach (incremental or

MBA 580 Module Five Report Guidelines and RubricOverview As a middle manager, you have already recommended an innovation approach (incremental or discontinuous) to your organization for implementing IoT into its product line. However, one of your organization’s key luxury-market competitors in passenger vehicles recently launched a fully autonomous luxury sedan