MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
REPLIES: INSTRUCTIONSThe student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of theassigned Module: Week. Your replies must
REPLIES: INSTRUCTIONSThe student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of theassigned Module: Week. Your replies must include meaningful and substantive contributions tothe discussion, and ideally provoke and challenge the thinking of your colleagues. Each replymust be 200-300 words.Replies: Specific Reference RequirementsFor Discussion Replies: