MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Excel 365/2021 Capstone – Level 2 Working with Sales Data These instructions are compatible with both Microsoft Windows and Mac operating systems. In
Excel 365/2021 Capstone – Level 2 Working with Sales Data These instructions are compatible with both Microsoft Windows and Mac operating systems. In this project, you will work with sales data from Top’t Corn, a popcorn company with an online store, multiple food trucks, and two retail stores. You will