MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
DISRUPTIVE MARKETING PLAN: BRAND PROPOSAL PAPER ASSIGNMENT INSTRUCTIONSProduct/Service Topic IdentificationEach student must choose an existing consumer
DISRUPTIVE MARKETING PLAN: BRAND PROPOSAL PAPER ASSIGNMENT INSTRUCTIONSProduct/Service Topic IdentificationEach student must choose an existing consumer product/service to analyze for the Disruptive Marketing Plan.You will submit a proposal in 750–1000 words in regards to your idea using the provided template. Threereferences, including one Journal of Marketing reference, are required.Important: Written