MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Greetings, looking for someone to do my discussion post see details below. In this opening Discussion you are to describe the differences between the
Greetings, looking for someone to do my discussion post see details below. In this opening Discussion you are to describe the differences between the supply chains for the retail business of Walmart and Dell. Think about this: What makes two organizations a bit different? It could be what they sell?