MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
You will create two concept maps using PowerPoint. You will need to use slide notes to expand upon the topics of your concept maps. The goal is to create
You will create two concept maps using PowerPoint. You will need to use slide notes to expand upon the topics of your concept maps. The goal is to create a visualization of your responses to the prompts listed below. Keep it simple and readable. You may search the internet to