MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Assessment Description There are two parts to this discussion response: Part I: Critique the two presentations attached within this discussion question.
Assessment Description There are two parts to this discussion response: Part I: Critique the two presentations attached within this discussion question. What do you think is done well in each and what do you think could have been done better? Consider presentation best practices. Refer to the resource, “Creating Effective PowerPoint