MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Reply of at least 500 words to this post. Reply must be supported by at least 3scholarly peer-reviewed sources in the current APA format. Any sources
Reply of at least 500 words to this post. Reply must be supported by at least 3scholarly peer-reviewed sources in the current APA format. Any sources cited must have beenpublished within the last five years. and must contain biblical integration.The Bible must be cited to support your assertions regarding biblical