MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
As part of the contingency planning for your organization’s exit strategy, you have researched and analyzed a potential alternative buyer. As the
As part of the contingency planning for your organization’s exit strategy, you have researched and analyzed a potential alternative buyer. As the possibility increases that the original buyer will withdraw from the deal, your VP has asked you to create a short investor pitch to help convince the alternative buyer