Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
It’s only worth 35 points (out of 1000 for the whole class) but it’s a bit more involved than I anticipated. Some industry research required
It’s only worth 35 points (out of 1000 for the whole class) but it’s a bit more involved than I anticipated. Some industry research required