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Case study : Harmonie Water case study
1. Please analyse Harmonie Water internal environment.
2. Assess the 4Ps of the Harmonie Water marketing mix.
3. Based on the findings from Project Aqua and Project Unify, what has Comeau learned about building a global brand strategy?
4. Is Harmonie Water a global brand? Why? Why not? What factors should Comeau consider in deciding how much Harmonie’s brand strategy should be standardized or customized?