Service Marketing Report
Individually, students will read 5 journals/academically reviewed research articles within the last 10 years that pertain to marketing a service (as opposed to a product).
Students will then write a 3-5 page report synthesizing/summarizing those 5 articles (note these 6 pages do not include your title and reference pages).
ABSOLUTELY NO BOOKS, INTERNET ARTICLES OR OTHER NON-JOURNAL ARTICLES SHOULD BE USED FOR THIS ASSIGNMENT
Please note the following criteria from the syllabus regarding assignment submissions:
ASSIGNMENT SUBMISSION REQUIREMENTS:
1. Follows specific guidelines for each assignment with regards to content and length
2. Prompt submission per due date and time
3. Use size 12 font and full APA format (as with in-text citations and references)
4. Professional in appearance (structure, punctuation, grammar)
6. Title page which includes course number and name, student name, date of term
- Imagine you are a senior manager in a U.S. manufacturing firm who procures component parts and services from various states. What is required for a valid contract and what part of a contract might put your company at risk if not sufficiently scrutinized prior to signing a contract?
- Explain contract formation and differences pursuant to common law versus the Uniform Commercial Code. Why is it important to distinguish and identify which applies in business?
- Research one breach of contract case involving two U.S. businesses within the last 2 years. Explain the facts of the case, the dispute, and the outcome if the case resolved. Post an article or another source to help explain the case and show your source for information.