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PSC-495

 

Topic 1   DQ 1

Identify similarities and differences between action research and traditional research. Explain why businesses might choose to implement an action research approach rather than a traditional research approach to solving problems. Support your ideas with a relevant business example.

 

Topic 1   DQ 2

Describe a problem you are considering for your action research project, and discuss the following:

  1. Explain your motivation for      addressing this problem in terms of why it is significant to the      organization.
  2. Explain how addressing the      problem could produce positive results for the business, its employees,      and customers.
  3. Identify two ethical issues      that could be connected to resolving the problem, and explain how you      would address each issue as part of the problem-solving process.

ASSIGNMENT 2

1. Types of Pricing Strategies

  • Demand Pricing. Demand pricing is also called demand-based pricing, or customer-based pricing. …
  • Competitive Pricing. Also called the strategic pricing. …
  • Cost-Plus Pricing. …
  • Penetration Pricing. …
  • Price Skimming. …
  • Economy Pricing. …
  • Psychological Pricing. …
  • Discount Pricing.

    2. Be careful with markup!  Must be able to cover ALL costs and understand how your business model impacts pricing (retail versus straight ecommerce). Retailers buy products at 40-50% off SRP.  Then they demand allowances for returns, damage, cooperative advertising, and often pay you in 90 days. If your fully landed cost for a product is $5/unit, you may need to sell it for $20-$25 in order to make sufficient margin.

  • – Read the Power Point Chapter attached to this announcement.
  • – Watch the You Tube Video Pricing Strategies: How to Price a Product ( https://www.youtube.com/watch?v=4t_MEO_la_k )

 

Submit a 3-5 page written paper that answers these questions: What are the best ways to price a NEW product?  And, how does pricing impact the consumer’s perception of value?